Facebook Mobile Advertising Tips for E-commerce Merchants

These days, millions of e-commerce retailers are getting benefit of Facebook mobile as more than 680 million users are connecting with Facebook through their mobile phones. Facebook is not only a social network where you can connect with your friends and relatives only, it is a great business tool as well that offers huge audience to different retailers. Across the world, many industries and firms are there that are spending on Facebook ads to get huge traffic.

As per the latest survey, approximately 20% of Facebook advertising revenue is optimizing from mobile phones and we can say that retail is one such industry that has acquired huge from social network to increase their customers. Retailers can easily engage with their audience and generate huge profit with Facebook mobile advertising strategies. As these strategies are excellent that deliver positive results that are not possible through traditional and online media channels.

With Facebook mobile advertising, retailers can get huge advantages like get fans, members, customers, promote their business uniquely; drive traffic to their mobile and offline store and more. However, e-commerce retailers can follow below given points to make Facebook mobile advertising pivotal part of their e-commerce marketing strategy:

Search for customers, who look like your best customers:

It is important for e-commerce merchants to search for only those customers that are look like your best customers. You need to analyze what your customers have in common and show your ads to similar users as it will be beneficial for you to get number of benefits. We can say that it is the best way to acquire highly effective and profitable customers towards your site. We all know that Facebook offers numerous combinations of characteristics that you can use to decide that who sees your ads.

If you want to target only relevant audience, it is essential to adjust your criteria during estimating impressions large enough to capture your full audience. However, Facebook also release two new targeting options for mobile application developers like operating system version targeting and WiFi targeting to drive app downloads.

Build Strong Relationships with Your Existing Customers:

Many of you may think that Facebook mobile advertising only focuses on obtaining new customers, but you can also reach your existing customers on mobile with Facebook custom audience feature. However, there are lots of companies with significant audiences in the desktop space and they are looking to move these companies to their mobile app.

Companies should update their CRM information on regular basis so that they can match those information with Facebook profile and connect strong relationships with their existing customers.

Deliberately Bid With Optimized CPM:

At this time, optimized CPM based on your CPI goals can be more effective for Facebook mobile as the click-through and conversion rates very high. With optimized CPM, you are allowed to set a goal and can target your ads to specific audience that have the best chance of reaching your goal.

However, CPM bidding needs integration of the Facebook SDK or a strategic preferred market developer partner who can manage the process. Before you do anything, you need to consider the size of your audience segment. To drive higher volume, you can allow for higher budgets for advertising.

Develop ad innovative and definite to Facebook Mobile:

Undeniably, Facebook is one of the biggest and unique channels and your creative assets must be intended to reflect what works best on this platform. Here, you would find some tips to design mobile ads that increase results for retailers:

1. Make sure to give timely offer in your call-to-action: As per the surveys, Facebook shoppers are giving more attention to CTA that provides a discount or any special offer for particular time-period.
2. Ensure that your pictures contain approximately 20 percent of text: It is very much important for you that your pictures contain only twenty percent of text as per Facebook policies.
3. It is much important for you to refresh your creative on daily basis. If you will run same and same creative for some week, it will surely drop click-through-rates and action-rates.
4. Make sure that you keep only those pictures that are related to your targeting as it will help you to get the attention of your customers.

So these are the different Facebook mobile advertising tips by which e-commerce merchants can easily get lots of benefits like increase traffic, get targeted visitors and more.