How to Hack Business Growth through Live Chat
Hacking your business growth to accelerate and get it to the next level will involve the use of growth strategies. As a business owner, one need to ask what kind of business growth is intended.
There are at least two kinds of business growth: financial growth and market growth. Most of the time, the two are inter-related, however, one need not be the direct effect of the other in all cases.
Also, market growth may come in two types: 1) Scalability, and 2) New Business. Both relate to business expansion and touch base with buyers and users. Scalability refers to the growth in market scale such as adding more countries, customers or contact centers while new business often pertains to getting into a new market or new business units. You need to be able to identify what sort of market growth you are aiming for in order to discern what growth strategy is most feasible.
But the fact remains that whatever growth strategies are to be applied, customer support and communication is central to driving the success of market growth.
Hacking Business Growth with Live Chat
This Ingenious Growth Hack
A customer-focused live chat widget on your online business website is an ingenious market growth for 3 main reasons:
1. It provides an easy, convenient point of instant contact between consumers and your business. With just a single click, online shoppers browsing product items or services can immediately start a conversation with you or a customer service agent from your team right on the page with the item they are viewing.
2. Adding live chat to your eCommerce site takes less than 5 minutes. Once the widget code is placed on the backend of the site, the customer-facing live chat widget will instantly appear. You or your live chat agents can login on the web based dashboard through your live chat provider’s website and appear online to shoppers ready for a chat regarding their questions, inquiries, request for assistance and personalized information.
3. Today’s shoppers love instant communication – more so when they are able to start a conversation without any additional effort. It’s a customer service homerun as much as a sales homerun. By placing a constantly available live chat person on your site, obstacles in the sales path are cleverly destroyed.
Chat is the most preferred communication method by most of today’s shoppers because they can multi-task and their general questions from the top of their heads get answered right there and then. This eliminates waiting times, doubts, and discouraging steps blocking purchase completion and instead causing shoppers to abandon the site.
Growing More with Live Chat
One of the biggest issues of small business expansion that tends to fall by the wayside is good customer service.
“As workload increases tremendously, so does the feeling of being overwhelmed,” laments many a business owner.
To cope with the influx of customers in need of support, even larger companies and corporations have resorted to live chat. Why think it’s a poor fit for a scaled up small business?
Live chat is agile and has the greatest impact on communication. Why choose social networks when you can get customers to communicate right on the page without switching to another screen that detours from the sales path? Why choose phone support when customers need to navigate away from your item, dial and wait and get frustrated? Why choose email when, again, they would wait for a reply?
Growing New Business with Live Chat
Launching a new product line? Or an extension of your services? Holding special offers, promos and discounts?
New products and special offers attract a new range of clients and buyers too! Once you’ve rolled out new stuff in the frontlines, be ready for the incoming avalanche of interested shoppers. Obviously, you’d have to spend a considerable amount of time explaining these new products and services to consumers. Aside from an FAQ section, email and social media marketing promoting and explaining your new offerings online, a live chat feature on your site can catch those inquiries right when customers are showing interest.
Cheby writes about live chat insights, improving conversions, epic customer service, online marketing and everything in between. She will take you by the hand in exploring how to extend your website's earning power through Offerchat's smart live chat tool, and even smarter live chat people.
