Offerchat Weekly Round Up |June 21, 2013

Here is another weekly roundup from Offerchat. We give you this week’s top posts from eCommerce and conversion blogs/websites all over the web to help you build and grow your online business. See what’s up!

5 Landing Page Strategies Your Competition Haven’t Thought of… Yet by Tommy Walker

Tommy Walker walks you through uncommon strategies that most websites fail to recognize and maximize in their landing page conversion tactics. Learn how specialized landing pages for social media and a welcome page after a purchase make a huge difference for your business.

eCommerce Checkout Tricks: Ask for Less and They’ll Buy More by Kissmetrics

Don’t say Nariv Sheth didn’t warn you. Her post takes you down the road of smart and simplified ways of guiding your clients quickly on the checkout process without hassle (that means your checkout do most of the work). Now who’s losing sales?

The Evolution of Permission Marketing: What You Need to Succeed in 2013 by Sonia Simone

Great read for business websites struggling with their emails going down the spam drain. If you want to have the privilege of owning a space on your customers’ inbox (not the spam folder) and be well received, practice permission marketing. Don’t let your shiny emails rot with the rest of the unwanted garbage.

How to Get Featured on TechCrunch by Mark Macdonald

This sure is grand! Everyone in the cyberspace know the mighty TechCrunch and how getting featured can potentially boost branding and traffic to any website or product. Why don’t you try your luck?

Replacing Drop-down on an eCommerce Store Increased Revenue by 56.43% by Visual Website Optimizer

This is quite surprising as most big eCommerce websites I know employ the drop-down on their landing pages. Now here’s an article that questions its usability and even revealed test results about how removing it increased their conversions by more than half. This needs quite a little bit of investigation, don’t you think?

Adapting To A Responsive Design (Case Study) by Matt Gibson

Here Matt Gibson relates how Smashing Magazine shifted from constantly creating and optimizing their website for tablets and other mobile devices to adapting a responsive design that fits all existing and future form factors of web-enabled devices – cool way of keeping costs at a minimum without botching up the conversions.

Split Testing Tips For Small Businesses by Aweber

Who says small businesses don’t need to A/B test their websites? Email, free trial sign up and important elements of a landing page require split testing if you want to get into the good graces of your customers.

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