Advantages of Live Chat: The Shortest Route to Customers’ Hearts

We’ve talked about the perils of online live chat and we gushed about how you can evade them. This time, on the lighter side, let’s touch base on the advantages of live chat on a deeper level. Having an online chat feature on websites is increasingly becoming the norm for most online businesses in the web. Are you ready to jump into the bandwagon and get in for a ride? Read through the key points below and in the end decide if a live chat app is right for you or not.

Prompt Customer Service


No matter how many businesses you may own, deep down you are a consumer too and a customer lots of times. Have you ever felt frustrated trying to reach a department but the tedious phone menus seem to get you nowhere? All of us encountered instances in the past when precious time was wasted on the phone waiting for assistance and all our other tasks were put on hold eating a huge chunk at our productivity. Don’t even get me started about email. Only a small handful of companies and businesses reply within the hour. With online live chat, customer service gets a refreshing facelift! It’s prompt and convenient - even better than tweeting or sending a Facebook message because you don’t have to leave and switch to a different screen.

Reduced Cost

Online chat is ideal for small businesses. Having a free functional live chat tool like Offerchat that they can access anywhere to interact with customers reduces operational customer service costs. Phone support can only handle one customer but live chat is perfect for multi-tasking. A chat agent can handle 2-3 customers and engage with them reducing more than 50% of operational costs!

Note: To keep the quality of your service, an online live chat agent should interact with maximum of 3 customers and no more. The Offerchat live chat tool automatically queues other incoming chats to another agent available when a user’s already chatting with 3 people.

High Customer Satisfaction, Larger Profit

These advantages of online chat to handle customer service boils down to a much higher customer satisfaction and larger profit. Putting two and two together - prompt customer service and reduced cost - the end-result is pretty simple: happy customers that turn to loyal customers and consequently, larger profit because of increased sales and conversions alongside minimized operational costs. Any business who aims for growth and advancement should seriously consider these thoughts.

What’s stopping you from adding a live chat widget to your site? Is it because of the cost? Sign up for the Offerchat beta and help us build the best chat widget you’ll love using. In return, you get a premium live chat tool that you won’t have to pay for forever. If it’s the design of the widget you’re wary about, our Dev Team will roll out an upgrade of the Offerchat online live chat that’s more design-friendly than what we currently have. Thanks to lovely people who’ve signed up and have given us their feedback. Join us. Together we can set the future of a cost-less premium live chat app.

Cheby Labrague
Cheby writes about live chat insights, improving conversions, epic customer service, online marketing and everything in between. She will take you by the hand in exploring how to extend your website's earning power through Offerchat's smart live chat tool, and even smarter live chat people.